Dr. Lyle Evans on Mad Men – Mad Men season 4 episode 5 called “The Chrysanthemum and the Sword” aired Sunday on AMC, and this evening we learned a bit more about Roger – he really hates Japaneses with a passion.
In the episode which took place in mid-March 1965 – when Don and Pete announced that they were working on an account for a Japanese group Roger goes crazy calling them yellow people, talking about the war and telling the workers at Sterling Cooper Draper Pryce, that they are betraying the country.
Roger goes as far as insulting the Japanese executives from Honda during a meeting and invoking the name “Dr. Lyle Evans,” which does not exist by the way. Writer Erin Levy was just having fun with the viewers.