Ben Silverman Leaving NBC – Ben Silverman who is the co-chairman of NBC Entertainment and Universal Movie Studios has quit his post for a new job with Barry Diller at IAC/InterActiveCorp.NBC has revealed that Jeff Gaspin will replace Ben.Silverman stated that the new company will develop content and marketing across every medium, “from Twitter to television.” and added:
“Attention is the toughest commodity to harness.To get people’s attention you have to disrupt, you have to make things part of the culture, not just part of the marketing.”
IAC’s chairman and chief executive said:
The new company, “a next generation enterprise that bridges the gap between traditional television and the Internet.”
Silverman who is great at convincing advertisers will be remembered for helping produce the “The Office” and the reality series “The Biggest Loser.”
That’s all we have for now on Ben Silverman.